Results of the Italian Games Awards

Gamestore Magazine, a leading publication for the Italian Trade, announced on Wednesday at IDEF the winners of the Italian Games Awards 2006. The winners were voted by Italian retail and were awarded at a dedicated ceremony in Cannes during IDEF on Wednesday.

The selection of marketing activities and titles has been made by the publishers and voted by over 40 italian buyers, representing over 70% of the market value.

Marketing and Communication

• Best Trade AD Campaign
  Electronic Arts - Fifa 07 Evolution
• Best Print AD Consumer Campaign
  Nintendo - Dr. Kawashima’s Brain Training
• Best TV Spot
  Microsoft - Gears of War
• Best Radio Spot
  Electronic Arts - The Sims 2 Pets
• Best Online Campaign
  Vivendi - World of Warcraft
• Best Packaging
  DDE - Guild Wars Nightfall Collector’s Edition
• Best POS Material
  Vivendi - World of Warcraft
• Best Budget Line
  Activision - Best Of Activision
• Best Launch Event
  Scei - PS3 Dome
• Best Co-Marketing Activity
  Konami / Halifax - PES 6 with Gazzetta dello Sport
• Best Charity Iniative - Ex Aequo
  Nintendo - Nintendo for Abio
  Halifax with Bible and AMREF

Products

• Best First Person Shooter
  Microsoft - Gears of War
• Best Sports Games
  Konami / Halifax - Pro Evolution Soccer 6
• Best Racing Game
  Electronic Arts - Need for Speed Carbon
• Best Action Adventure Game
  Nintendo - The Legend of Zelda Twilight Princess
• Best Strategy Game
  Microsoft - Age of Empire III
• Best Simulation Game
  Microsoft - Flight Simulator X
  Best Puzzle Game - Ex Aequo
• Scei - Buzz! The Big Quiz
  505 Games / Halifax - Cooking Mama
• Best Overall Pc Game
  Vivendi - World of Warcraft
• Best Overall Console Game - Ex Aequo
  Atari - Dragon Ball Z: Budokai Tenkaichi 2
  Konami / Halifax - PES 6
• Best Overall Portable Game
  Nintendo - Dr. Kawashima’s Brain Training
• Revelation of the Year
  Nintendo - Dr. Kawashima’s Brain Training

Accessories

• Best PC Accessory
  Thrustmaster – Rally Wheel GT Force Feedback Pro Clutch 3 Pedals Edition
• Best Console Accessory
  Atomic - TVR Sport Racing Steering Wheel Atomic
• Best Portable Accessory
  Blaze / Leader - Xploder PSP

Special Awards

• Special Marketing Award
  Disney Interactive Studios - Desperate Housewives Trade Campaign
• Special Marketing Launch Award
  Activision - Guitar Hero II