Japanese play on their Wii's instead of watching TV
The Nintendo Wii – the games console that is outselling Sony’s Play-Station 3 by three to one – has begun to “steal” prime-time television audiences in Japan.
The Nintendo machine, which was specifically designed to repackage video gaming as a family-oriented affair, is believed by media insiders to be responsible for an unprecedented decline in early-evening viewing figures for Japan’s top-rated shows.
According to one senior executive of the country’s largest commercial television channel, Fuji TV, families who used to tune in to its colourful diet of soap operas, panel games and comedy variety shows may, instead, be drifting away and choosing to spend the same, economically-critical “golden hour” time playing on their Wii.

